02 · Custom firm websites and lawyer-supervised tools
An attorney project starts with a site a prospective client can trust.
People hire a lawyer when they can see the practice, the person, the jurisdiction, and a sober way to ask for a consult. We build that, and we keep the lawyering with the firm.
The problem we are hired to fix
Firm sites often overclaim, bury the responsible attorney, and mix every practice into one menu. Intake forms ask for the whole matter before anyone has agreed to look at it.
What the project builds
- Custom law firm websites. Practice areas, courts and jurisdictions, attorney profiles, and a consult request a person screens. The writing is specific and quiet.
- Matter intake with a gate. The site collects enough to route the request. It does not pretend a form is an engagement. Conflicts and declines stay with the firm.
- Contract first reading. For firms that want it, a separate desk summarizes a contract, flags unusual clauses, and leaves the judgment with the lawyer.
- Governance beside the tool. What the system may draft, what must be reviewed, and how long outputs are kept. Written down, not implied.
Pages on the custom site
The list is adjusted in scoping. This is the set we expect to design, write, and launch for a public site.
- Home, with the matters you want
- Practice areas, one page each when the work differs
- Attorneys and the jurisdictions they serve
- How a matter starts
- Insights, only if the firm will keep them current
- Consult request and a plain disclaimer
Included in the build
- Home, practice areas, attorneys, approach, and consult request
- Jurisdiction and responsible-attorney placement
- A disclaimer and a conflicts note the firm approves
- Mobile layout and accessible pages
- You own the site at launch
- Optional contract-reading pilot, scoped separately
How the project runs
Four phases. You approve the shape before we build it.
- 01 · Listen
The work the firm wants to be hired for
We separate signature practices from work you no longer want. We note who screens consults and which facts the website is allowed to ask.
- 02 · Shape
Claims you can stand behind
Every result, ranking, and promise is checked against what the firm will actually say. The page map is approved before design.
- 03 · Build
The site and the intake path
We design and build the public site, then connect consult requests to the inbox or system the firm already uses.
- 04 · Hand off
The firm owns it
Profiles, practice pages, and notices are editable by your team. If you also want a contract desk, that is a second project with its own review rules.
The line we do not cross
- AI Earth is not a law firm and does not give legal advice.
- Nothing on the site guarantees an outcome.
- A contract tool may draft a first reading. A lawyer accepts, edits, or discards it.
- The website does not decide conflicts, engagement, or strategy.
If this is the work, schedule a consultation.
Discovery is free. Website scoping is a paid hour and is credited if the build starts within 30 days.